COMMERCIALIZATION AND BUSINESS DEVELOPMENT

Commercialization and Business Development

My expertise is in early-phase precommercial and commercial business development. Over the years, I have been involved in numerous projects and initiatives to

• identify business opportunity

• evaluate addressable, serviceable and obtainable market 

• define target client segments and value proposition

• map competition and competitive differentiation 

• find the most viable commercialization route and strategy

• identify appropriate partners, depending on the case, e.g. for distribution and sales, subcontracting, licensing or funding

• execute the commercialization plan and actions

Altogether, I have delivered more than 100 commercialization projects and supported more than 20 startups in getting their businesses off the ground, across the following areas: